Fresh Marketing Pty Ltd was established in 1994 with the shareholders
being Mr Fred Durham and Ms Janet Durham. Prior to
establishing the export business, Fred and Janet were both directors
(marketing and administration) of a 400-hectare, market leading vegetable
growing, packing and marketing operation in South-east Queensland in
conjunction with other family members and employing 60 people.
During this time strategic relationships
were developed with icon status companies such as KFC, McDonalds, Mrs
Crocket’s Kitchen and Woolworth’s Supermarkets, relationships
that still endure today and take commitment, trust, and fair business
trading to survive the challenges of a constantly changing fresh produce
After Fred and Janet departed the family farming operation they moved
to Melbourne City and Global Fresh Marketing was established. The focus
quickly turned from domestic marketing of vegetables, to export marketing
of fresh fruits as the main activity.
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